Thursday, November 13, 2008

New service "ID Watchdog" advertises on CNN

CNN has run ads for another ID protection service called “ID Watchdog”, with website here. The website home page has audio of case histories. The company says that it monitors credit reports and public records for illicit activity, and that it can save the customer “thousands of dollars” and hours in restoring reputation should there occur a breach.

I’ve seen other companies offer similar services, such as Lifelock.

I’ve wondered if people vary in how vulnerable they are. People with unusual or hard-to-spell names may not have identities stolen as often. It’s possible that someone who is even moderately well known, even because of the Internet or social networking site activity, might be harder to impersonate.

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